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1972 YEARBOOK ISSUE 
WITH REPORTS FOR 1971 




MASSACHUSETTS HORTICULTURAL SOCIETY 

HORTICULTURAL HALL 

300 MASS. AVE.. BOSTON 02115 

Telephone 536-9280 



PRESIDENT'S REPORT 

I think it is fair to say that the year 1971 was, for the most 
part, a successful year for the Society. It was a particularly 
successful year from the financial point of view. For the first 
time in over 12 years the Society not only broke even, but ac- 
tually made $1,488. This momentum carried over from the 
changes instituted by Past President Ames and compares favor- 
ably with the losses of $75,000 in 1970, $317,000 in 1969, 
and $487,000 in 1968. Our Treasurer, Mr. Ewell, will deal 
with these details shortly. However, I know you will be as 
thrilled as I am to hear that our figure for the year is black 
rather than red, even if only by a small margin. 

On September 13, 1971 I sent you a "President's Letter" 
which dealt primarily with three major subjects: 1 ) HORTI- 
CULTURE, 2) the New England Spring Garden and Flower 
Show, and 3) the problems with Horticultural Hall and the 
Library. 

HORTICULTURE magazine for the first time ever has made 
a substantial financial contribution to the Society in the amount 
of $77,094 on a cash flow basis, and is one of the major rea- 
sons why our overall figures were on the plus side. This sub- 
ject will be covered by Vice-President Hunnewell, Chairman of 
the Publications Committee. 

When I wrote to you last fall the future of the Spring Show 
was still in doubt, for as of September 13 we were still trying 
to negotiate a contract with Suffolk Downs for 1972. The 
Trustees felt that as long as the Show made at least a modest 
amount of money it was very important for the Society to 
maintain the Show and the exposure which we receive through 
it. It is a positive statement of that which is both good and 
beautiful. By now I trust you all know that the Spring Show 
returned to the heart of the city of Boston with a flourish and 
flare that was both suitable and fitting. The Commonwealth 
Armory never looked so well before and, in addition, generated 
more revenue than it consumed. 

In my letter too I attacked the two questions I am asked 
most frequently: "What is the future of Horticultural Hall?", 
and "What is the future of the library?" I have made known 
to the membership that the special Planning Committee headed 
by Past President Ames has recommended that within the next 
four years we search for and move to new, centrally located 
headquarters in which we might house the Society more effi- 
ciently and with much reduced maintenance costs. I have fur- 
ther asserted that our library is our biggest asset, and it is cer- 
tainly our intention to maintain most if not all of the collec- 
tion. 

The Society has made a joint proposal along with the 
Children's Museum to the John Hancock Mutual Life Insurance 
Company that they seriously consider construction of a head- 
quarters to house both our organizations in an area between 
Berkeley and Clarendon Streets that is now designated for de- 
molition. They have given this serious consideration and have 



come back to us with an incredibly exciting counter-proposal: 
they suggest recycling the original Hancock Building in a most 
unusual way, creating a large, glass-covered open courtyard, 
rooftop gardens and greenhouses. I have asked Mr. Henry N. 
Cobb of I. M. Pei & Associates to make a presentation to us 
after the Annual Meeting. We have not agreed to or committed 
ourselves to anything except to explore the concept. I would 
like to assure you that, according to our By-Laws, "no sale of 
the Society's real estate shall be valid without a vote authoriz- 
ing such sale by a majority of those present at a meeting of the 
Society." I know I am premature in exposing you to these 
plans. Yet the steps, if taken, are major ones and I want the 
membership to be involved from the early stages and to help 
us "explore the concept." 

And now, a sad note — it is with great sorrow that I report 
the death of Milford R. Lawrence during the past year. Mr. 
Lawrence was an active member of the Board for 1 5 years be- 
ginning in 1956. On May 3, 1971 he was elected an Honorary 
Trustee and served in this capacity until his death on June 28th. 
The Society never had a better friend, and we shall all miss him 
dearly. 

I would like to thank the three retiring Trustees who have 
all served the Society so well. Mrs. C. Norman Collard, Past 
President of the Garden Club Federation of Massachusetts, rep- 
resented that organization very effectively on our Board and 
brought the two organizations closer together. Mr. Edmund V. 
Mezitt, retiring after six years, has served on the Exhibitions 
and Nominating Committees and has given freely of his profes- 
sional and personal advice. In addition, he has been most gen- 
erous in providing outstanding plant materials which have 
added immeasurably to the interest of events in Horticultural 
Hall. Mrs. G. Kennard Wakefield is retiring after nine years of 
very active service and has served not only as Chairman of the 
Library Committee but also as Chairman of the Committee on 
Gardens for the entire time she has been on the Board. I 
would like to thank them for their past service; as of today, 
they are happily appointed Trustees Emeriti. 

During this past year we were very kindly remembered in a 
number of wills and received bequests of over $5,000. This 
has been an important source of funds for the Society over 
the years. The Annual Fund Drive generated $66,000 during 
1971. The membership has been generous in subscribing to 
this Fund, yet I regret to say that this year we are almost 
$25,000 behind where we were at this time in 1971 . The sig- 
nificance of the Fund cannot be stressed enough. To empha- 
size the point, I would like you to subtract the $66,000 from 
our small profit shown for the year and then see where we 
would be. I would like to thank all those responsible for their 
generous giving and their loyal support. You have made my 
first year as your President a very exciting and happy one. 

Russell B. Clark, President 



TRUSTEES EMERITI 



HORTICULTURE REPORT 



C. Roy Boutard, Stockbridge 

Albert C. Burrage, Ipswich 

George B. Cabot, Salisbury, Connecticut 

Mrs. C. Norman Collard, Wayland 

Edward Dane, Center Harbor, New Hampshire 

Mrs. John M. Hall, Chestnut Hill 

Dr. John R. Havis, Amherst 

E. Miles Herter, Manchester 

Vincent N. Merrill, South Lincoln 

Edmund V. Mezitt, Hopkinton 

Frederick S. Moseley, III, Hamilton 

Miss Helen C. Moseley, Newburyport 

Mrs. James H. Perkins, Westwood 

George Putnam, Manchester 

Robert G. Stone, Dedham 

John 0. Stubbs, Westwood 

Mrs. G. Kennard Wakefield, Milton 



TREASURER'S REPORT 

As you will note from the agenda you will be hearing later 
from Mr. Hunnewell and Mr. Lund, who will report on the fi- 
nancial aspects of HORTICULTURE and the Exhibitions Com- 
mittee respectively. My report will be more general in nature 
and all figures will be related to the fiscal year ending Decem- 
ber 31, 1971. 

The year 1971 , for a variety of reasons, was a good year for 
the Society. Probably the most dramatic item is the fact that 
for the first time since 1959, a period of 12 years, the Society 
showed a net income rather than a loss. The amount, $1,488, 
was small, but was encouraging when compared to a loss of 
$75,181 in 1970, and an accumulation of losses in excess of 
two million dollars over the preceding five years. 

Investment income held steady at $40,000, gifts and be- 
quests were $2,600 greater than in 1970, and fund raising 
efforts (as previously reported by Mr. Clark) produced $66,000 
compared to $63,900 - an increase of $2,300, with related 
expenses dropping approximately $8,000 from 1970. 

Program activities showed a remarkable change, netting 
$57,000 compared to a loss in 1970 of $27,000; this was pri- 
marily due to HORTICULTURE. Rentals of the building 
were nearly $2,500 ahead of last year. All of this resulted in 
total revenues of $225,061 compared to $121,538, a jump of 
over $100,000. 

It would be pleasant to report that expenses had decreased 
as much as income had increased, but unfortunately such was 
not the case. However, in this year of inflation it is considered 
that the overall increase of $26,000 in expenses for the year 
was conservative. Salary increases were held to less than three 
percent. 

So, in summary, 1971 was a good year. I wish I could be 
completely optimistic for 1972 but there are variables such as 
HORTICULTURE that are very unpredictable. We will be ac- 
complishing a savings of at least $15,000 annually in security 
costs for the building when the burglar and fire protection 
system is completed this month. We have also reduced our 
bank loan by $50,000 to $100,000, and should not have to 
re-borrow until July of this year. 

John W. Ewell, Treasurer 



The year 1971 was a very satisfactory one for HORTICUL- 
TURE. The good work performed by Mr. Stubbs over the past 
years produced those results. 

I should like to read the report of our publisher, Philip E. 
Nutting, and follow that with a few comments of my own. 

"Dear Sirs: 

"The year end balance sheet for HORTICULTURE showing 
a substantial black figure speaks for itself and the effectiveness 
of the program we have continued to pursue. 

"As a result of the many policy and operating changes ef- 
fected during the past two and one-half years we now have the 
publication on a sound basis, which resulted in further econo- 
mies of operation in 1971 and increased income from regular 
sources. A few examples will suffice to illustrate. 

"Our income from list rental increased from $24,290 in 
1970 to $49,115 in 1971, more than double. The income 
from advertising was up over 14 percent as a result of increased 
rates and the effective operation of the advertising department; 
1972 is expected to show further gains. Also, Mr. King has 
made wide and effective use of the audience study, and reports 
that it has been extremely helpful in attracting new and addi- 
tional advertising revenue. 

"In addition to the annual savings of nearly $100,000 
which was effected by engaging the Fulfillment Corporation 
of America we continue, through careful programming with 
them, to develop significant efficiencies. For example, our 
gross complaint figure for the period July through December 
dropped to less than half from the same period of the previous 
year. This is a dramatic improvement and, of course, is the 
result of many individual changes in fulfillment procedures. It 
also follows that the more subscribers we please the higher our 
renewal rate will be. 

"As mentioned before, we raised our advertising rates to 
take advantage of our increased circulation. We also raised our 
subscription price to $7.00 per year effective September 1, 
1971 . There was not sufficient time to the end of the year to 
reflect a big increase in subscription income, and there are 
numerous factors involved; however, our subscription income 
did increase some 27 percent over the previous year. 

'The income from the bind-in subscription cards increased 
from $10,096 in 1970 to $16,384 in 1971, an increase of 60 
percent. Much more significant, however, the net profit on 
those subscriptions doubled. 

"Our Christmas gift subscription promotion produced an 
increase of over 30 percent over 1970. 

"We hope you share with us the sense of real accomplish- 
ment that today's financial picture represents over its condi- 
tion when we took over in the fall of 1969. We feel confident 
that 1972 will continue to show a favorable posture for 
HORTICULTURE and, with a continuing wider scope of oper- 
ation, we anticipate a significant growth pattern in the years 
ahead. 

"Philip E. Nutting, President 
Philip E. Nutting & Company" 

I would like to amplify a little on some of the activities 
during the past year. In the early part of 1971 we took on 
about 40,000 new subscribers obtained by the Publishers 
Clearing House. This substantially increased our circulation 
and allowed us to increase our advertising rates and income 
from rental of our mailing list, as Mr. Nutting has mentioned. 
These were one-year subscriptions which came up for renewal 
in the first months of 1972. Regrettably, only a small percent- 
age of them have actually renewed. Our circulation now is 



about 115,000, compared to 150,000 at this time last year. 

Last summer, before raising the subscription price of the 
magazine, we offered people the opportunity to subscribe for 
an additional two or three years at the old price. This brought 
us $200,000 of revenue, which was the most important factor 
in our favorable showing for the year. We now have some loyal 
readers who have subscribed beyond 1980! 

I should point out that although on a cash basis we show 
$73,800 more cash received than spent this is not profit. We 
have merely taken in now what would otherwise have been 
future subscription income. There are many good reasons for 
doing this: 1 ) it gives us the use of the money now, 2) it enabled 
us to reduce our bank debt, and 3) it saves us the cost of future 
annual billing and follow-up of subscribers. 

But it means that we will be receiving that much less sub- 
scription income in the coming years, while we still have the 
liability of delivering the magazine to the subscribers. 

Our budget for 1972 shows an $8,200 cash loss. 

In the fall we conducted a survey of our readers, the first to 
be made since 1965; it produced a mass of valuable informa- 
tion which has proved particularly helpful in increasing our 
advertising income. 

I am perhaps less confident than Mr. Nutting as to the fu- 
ture. I believe we have learned how to control our costs. I am 
concerned that we have not yet learned how to obtain new 
subscribers in an economical manner, nor have we learned how 
to induce as high a percentage of those subscribers as I would 
like to renew their subscriptions. 

In conclusion, I want to thank all those members of the 
staff who have worked very hard over the past year to make 
1971 a successful year for HORTICULTURE. 

Willard P. Hunnewell, Chairman 
Lectures & Publications Committee 



LIBRARY REPORT 

In 1971, 5,524 books were circulated and 812 packages of 
books were mailed to members. Fifty-one packages of garden 
club yearbooks were also circulated, and there were 42 inter- 
library loans. I n-house use of rare books was 103; in-house 
use of regular books is not counted. About 14 percent of our 
members are regular borrowers. 

There is no record of telephone calls to the library, but it 
was consulted more than 50 times about book purchases for 
libraries, lecturers, arboreta, garden clubs, and as memorials. 
Copies of the catalog cards of books in the French language 
(850) were provided the French Library in Boston; this was 
made possible by the generosity of Mrs. Stanford Calderwood, 
one of our members. 

Although all visitors are encouraged to sign the guest book, 
no official record is kept of those persons who come to the 
library for serious research. Several books have been published 
as a result of work done here during 1971 ; one is the Time- 
Life Encyclopedia of Gardening. Authors of magazine arti- 
cles have used the library, as have students from Radcliffe, 
Northeastern University, M.I.T., Harvard, and the Universities 
of Delaware and Massachusetts. The nursery catalog collection 
was consulted by representatives of the Morton Arboretum, 
Arnold Arboretum and Kew, and several students and authors 
including Miss Manks, our Librarian Emerita, who is working 
on the Prince Family for Huntia. 

The Garden Information Center answered approximately 
6,000 questions by letter and telephone, and gave 51 consul- 
tations on horticultural education. 

The 19th century collection was cleaned in 1971 and minor 
repairs were made, with funds from a Webster Foundation 
grant. Ten books from the rare book collection were restored 
with assistance from the Massachusetts Council on the Arts 
and Humanities. Regular operating funds were used for bind- 
ing 71 periodicals and books. 

The library was visited last fall by the conservators of the 
Pierpont Morgan Library. Their report finds the condition of 
the collection quite good; most of the problems pointed out 
are related to the condition of the building. Dr. George H. M. 
Lawrence, a member of the Library Committee, completed a 
space study and projected needs for the future based on motor- 
ized stacks, more efficient storage, and room for exhibitions of 
books and prints. 



MEMBERSHIP REPORT 



Robert S. Pirie 

Chairman, Library Committee 



Although there has been no spectacular increase in mem- 
bership this past year, we have made a modest gain. The total 
membership as of December 1970 was 5,242; in December 
1971 it was 5,351, with 540 new members compared to 407 
in 1970. Regular membership income in 1971 was $83,180, 
compared to $81,381 the year before. Income from fund 
raising is included in the Treasurer's report. 

Technically, this year's events are not a part of the report 
for 1971 . However, I do wish to report that the Members' 
Council, founded in 1971, now has a memorable success to 
its credit in the Symposium held on April 6, 1972. Called 
"Gardening from the Ground Up" it attracted an attendance 
of 200, and was also a financial success. 

In conclusion, I should like to thank the members of the 
staff for their cheerful help and support. 

Lily B. (Mrs. Charles G.) Rice 
Chairman, Membership Committee 



EXHIBITIONS COMMITTEE 

Two unique exhibitions took place in 1 97 1 . The first was 
the 24th Annual International Lily Show, July 9-1 1, in coop- 
eration with the North American Lily Society. Lilies and lily 
growers came to Horticultural Hall from all over the United 
States and Canada for this three-day meeting and Show which, 
in addition to specimen lilies, featured a large exhibit of books 
and prints on the subject. The second was the Harvest Show 
in Boston City Hall in cooperation with the Plymouth-Province- 
town Celebration Commission, October 5-8, which celebrated 
the 300th anniversary of the first Pilgrim harvest. The public 
response was overwhelming in its enthusiasm and was surpassed 
by that of city officials. 

Our 100th Spring Flower Show at Suffolk Downs in March 
attracted 82,000 visitors. Approximately 10,000 more atten- 



ded the Camellia, Rose, Lily and Harvest Shows combined, and 
the Orchid Prints and Plants exhibit attracted about 250. 

Although it is not a part of the 1971 report I know you 
are interested in the results of the 1972 Spring Show. It was 
not until September that we knew Suffolk Downs would not 
be available; on October 20th we secured Commonwealth 
Armory. Obviously such a late start, combined with a new lo- 
cation, created a tremendous amount of pressure for everyone 
involved. When the time came for the actual setup the staff 
had to move into the Armory at midnight on Sunday in order 
to be ready for the exhibitors at eight o'clock on Monday 
morning; the exhibitors had only four days to create the mira- 
cle. The general reaction to the new site was favorable, and fi- 
nancially too it turned out to be beneficial. The Preview Party 
was not only a great success as a party, with many compli- 
ments on food and service, but also netted about $10,000 as 
compared to $4,000 in 1971 . And, according to the prelim- 
inary report, the Show itself netted about $30,000, compared 
to $12,500 the year before. 

The Spring Flower Show and all of the other exhibitions 
could not take place without the enthusiasm, hard work and 
devotion of a great many people: our nurserymen, special 
plant groups, institutions, Women's Exhibition Committee, 
Amateur Horticultural Classes Committee, Garden Club Feder- 
ation, professional gardeners, the Bonsai and Ikebana groups. 
Literally round-the-clock devotion of the staff is frequently 
necessary, and in one way or another every member of it gets 
involved. 

Some thought that our Centennial Show would be the last 
of the big ones, but the 101st proved them wrong. With the 
help of all of our members we hope to have another, even 
better Spring Show in 1973. 

Joseph W. Lund, Chairman 
Committee on Exhibitions 



COMMITTEE ON GARDENS 

It is not the custom for the Committee on Gardens to give 
an annual report since the list of Garden Awards for the year 
speaks for itself. As this is the end of my nine years as Chair- 
man of the Committee and as a Trustee, it seems appropriate 
at this time to say a little about this activity of the Society. 

The Garden Awards program has been carried on for over 
100 years. From the award winners, one can almost trace the 
history and development of significant Massachusetts gardens. 
Until after World War II the medals were given solely to private 
gardens, but during recent years public and business organiza- 
tions have been made eligible to receive the Gold, Silver and 
Bronze Medals as well as the Garden Certificate. Two awards 
are limited to private properties: the Albert C. Burrage Porch 
Prize and the Henry Hollis Hunnewell Medal. The first Hunne- 
well Medal was given in 1870, and it has since been awarded to 
38 owners of estates of over three acres. The Porch Prize was 
established in 1929 as an award for a "... . porch, terrace or 
other addition to a house overlooking a garden." 

In 1966, upon the recommendation of the Committee on 
Gardens, a Special Certificate was added to recognize accom- 
plishments which the other awards did not cover. To avoid 
confusion the title was later changed to the Special Award of 
Merit, whose certificate we have newly designed and hand 
colored beginning with the 1971 awards that are to be given 
out later this afternoon. 

The Garden Awards have stimulated great interest over the 
years by calling attention not only to achievements among in- 



dividual gardeners, but also to those of corporate and public 
officials who recognize the importance of their surroundings 
in enhancing their public image and contributing to the over- 
all environment. 

Over the past nine years the Society had made awards in a 
geographical area extending from Manchester and Walpole to 
Worcester, Southbridge, Cape Cod and Nantucket to 68 private 
gardens, 16 public parks and institutions, 17 business organiza- 
tions, three churches, the Arnold Arboretum, Mount Auburn 
Cemetery, Boston University and Wellesley College. 

We are often asked how we decide where to go next, and 
why we have not visited gardens which have been suggested. 
The answer is that, while we try to encompass all the best gar- 
dens and plantings within the state, there are physical limita- 
tions of time and distance and we are able to cover only a 
limited area each year. The Chairman is continually haunted 
by the fear that the Committee will recommend an award for 
one garden while another, equally good or better, may be next 
door — unbeknownst and overlooked. It would be of great as- 
sistance to the Committee if members of the Society would 
send in written recommendations to be added to the file for 
future consideration. A suggestion may not be investigated 
for one year or five, but this does not mean it is unappreciated, 
it only means that the Committee is considering an area where 
it already knows of several good candidates. Over the past few 
years a number of awards were given as a result of unsolicited 
suggestions, and we are grateful to those who made the effort 
to give them. It takes courage to ring a stranger's doorbell and 
ask to inspect his garden without a previous recommendation, 
although it has been done! 

Over these nine years there have been 15 members of the 
Gardens Committee. I am deeply grateful to them for their 
unfailing support, all the way from planning ttfe itinerary to 
supplying just the right word in the citations. They have often 
devoted 12-hour days and sometimes nights away from home 
to the effort. Time meant nothing, and we invariably managed 
to discover treasures on every trip. Occasionally we found our- 
selves lost, and we have had a few adventures. In fact, it is 
entirely due to Russell Clark's skill in avoiding an accident 
that some of us are here today. His car was so badly damaged 
that it had to be junked, but not until we had visited all of the 
gardens scheduled for that trip! Such skill and perseverance 
are good omens for his term as President of the Massachusetts 
Horticultural Society. 

Mary B. (Mrs. G. Kennard) Wakefield 
Chairman, Committee on Gardens 



EXECUTIVE DIRECTOR'S REPORT 

The year 1971 brought increasing participation of the 
Massachusetts Horticultural Society in the geographic commu- 
nity of greater Boston and the subject community of ho 
culture and gardens, which has no geographic boundaries. 

Because of the rapidly decreasing quality of urban life, 
because so much of the landscape is becoming urban, we are 
becoming increasingly aware of the need to be involved witr 
the geographic community. Today's need is for everyont 
understand the role of horticulture and gardens in creating 



better environments. Our goal may well be stated in three 
verbs: PLAN; PLANT; PROTECT. There is an increasing 
need to communicate with people on a one-to-one basis. We 
learned an important lesson when we initiated what seemed to 
be a simple project by inviting visitors to the 1971 Spring 
Flower Show to go through a do-it-yourself red oak acorn 
planting facility. Ten thousand acorns were planted during 
the 1971 Show, 1,000 at Earth Day on Boston Common, and 
44 kits — each for 30 students — were supplied to classrooms 
for Arbor Day. The overwhelming reaction of the participants 
proved how important is the fundamental experience of plant- 
ing a seed. In fact, it was important enough to 71 of the par- 
ticipants that in October we received reports telling us the 
height, number of leaves and where each seedling had been 
planted, staked and mulched for the winter. Yet this new 
idea was also in keeping with our tradition of reaching out to 
the larger community. The project we created was duplicated 
in the 1972 Philadelphia Show. 

Beginning with the March 1971 issue of HORTICULTURE 
we initiated a policy of monthly editorials. This was prompted 
largely by questions about our role in ecology, a word which 
has become a cause. It sometimes is tempting to join band- 
wagons, but I think it is more important to hold to our funda- 
mental purposes and to keep our focus on gardens as art and 
horticulture as applied science. We must, however, expand 
the concept of garden to include all outdoor spaces occupied 
by man — those spaces he uses for day to day living — and to 
think of horticulture not only as prize-winning roses and ca- 
mellias but as any green plant, wherever it grows. With this 
in mind we have spoken out about such things as street tree 
planting, the automobile, snowmobiles, pesticides, and have 
tried always to emphasize that plants and gardens are essential 
to man's well-being. While the ecological movement empha- 
sizes the biological disintegration of our environment, I feel 
very strongly that we must keep in mind the fact that the 
Horticultural Society deals with something more than biology; 
a man can be inspired or intimidated by the environment in 
which he lives. I am happy to report that the editorials are re- 
printed frequently by newspapers and other publications 
throughout the country. 

An important function of the Society is carried out by staff 
members who work with related organizations and institutions 
such as the Massachusetts Conservation Council, the Massachu- 
setts Roadside Council, Cub Scouts, Boston Council, B.S.A., 
the Council on Botanical-Horticultural Libraries, many special 
plant groups, the newly formed Metropolitan Cultural Alliance, 
the American Horticultural Society, Old Sturbridge Village, 
the New York botanical Garden and the Garden Writers Asso- 
ciation of America. 

During 1971 six members of the staff made 10 radio 
and television appearances, addressed 25 audiences and made 
less formal presentations at 25 other events. They participated 
as M.H.S. representatives in 27 meetings and served in advisory 
manner to 28 committees and other groups which sought our 
help. While the influence of the Society is being carried into 
the communities there is still, of course, the day to day service 
to members and to the general public coming to and telephon- 
ing Horticultural Hall, the planning and execution of overall 
programs (70 events for members are listed in the Calendar of 
Events), and the business of running the Society and a national 
magazine. 

New events in 1971 included the opening of the Taylor 
Greenhouse with a Plant Sale and Garden Party at the Vale, 
Waltham, and the Christmas Sale, both profitable. Miss 
Eleanor Thatcher joined our staff as horticulturist at the 
Greenhouse - this was made possible through the generosity 



of one of our members. The program is under the direction of 
Mrs. Henry S. Stone, Chairman of the Taylor Greenhouse 
Committee. Mrs. Richard B. Newman was Chairman of the en- 
thusiastic Christmas Sale Committee. Also new in 1971 was 
a tour program in cooperation with the Horticultural Society 
of New York; the first tour to Hawaii in October included 
seven persons who reserved through the M.H.S. and by so do- 
ing made substantial contributions to the Society. Over 100 
students from vocational agricultural and horticultural schools 
attended each of three VoAg Days in Horticultural Hall, de- 
signed to expose students to career possibilities. The staffs 
of the nine schools involved have urged us to continue this 
program. Also unique to 1971 was the Symposium on Historic 
Agriculture and Horticulture held in cooperation with the Ply- 
mouth-Provincetown Celebration Commission in Plymouth on 
October 16th. 

The Members' Days continued to attract or not attract 
members, depending somewhat on the subject of the day. 
Thought is being given to a change in format. For the 20 
classes, courses and workshops given in 1971 we had 498 reg- 
istrations. This activity is self-sustaining, so we are able to add 
new courses and classes according to need. The HUB BOX 
program reached some 1,025 third and fourth grade children, 
bringing to over 4,000 the total for this still experimental pro- 
gram. 

In July your Executive Director wrote a letter at the direc- 
tion of the Board of Trustees, urging the Boston City Council 
to give serious consideration to the Public Garden and the 
Common as it considered the Park Plaza project. We recom- 
mended a three-part program: 1) major restoration, 2) com- 
mitment to high quality maintenance, and 3) an imaginative 
program of public education. We respectfully recommended 
that such a major restoration be carried out, especially in pre- 
paration for our nation's bicentennial, and emphasized that 
the responsibility for such a program should be fixed as a pre- 
requisite for approval of the Park Plaza project. As a result of 
this letter, your Director appeared before the Council on 12 
October. 

In another manner we found ourselves linked again to the 
Park Plaza proposal. On 14 April 1971 I attended a presenta- 
tion of plans and drawings. Stimulated by comments made by 
the developers and the Director of the Boston Redevelopment 
Authority I wrote to both, suggesting the use of glass-covered 
malls as year-round parks and green spaces. Fortunately I sent 
a copy to Daniel J. Ahem, Executive Director of the Back Bay 
Association. A telephone response came from Mr. Ahern, 
commenting on the letter and asking if I were aware of explor- 
ations under way for Hancock Center. As a result, a meeting 
took place with representatives of John Hancock in Mr. 
Ahern's office on 30 June. 

Horticultural Hall is a handsome building, but we cannot 
break through its facade to tell the public that we are. A con- 
spicuous year-round program in which people — commuting 
workers, apartment dwellers, shoppers, school children, tour- 
ists — can come into contact with living plants every day in 
the heart of the city, can only strengthen what we do in sub- 
urbs and country. It has been said that we cannot have a 
healthy suburb without a healthy urb. 

When the Society outgrew the first Horticultural Hall on 
School Street it built a new one on Tremont Street in 1865. 
When that no longer served its purpose it built the present 
Horticultural Hall in 1900. It is in our tradition to move for- 
ward. 

Somehow, I have faith in our tradition. 

Carlton B. Lees, Executive Director 



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OFFICERS, TRUSTEES AND COMMITTEES, 1972 - 1973 



OFFICERS 

Russell B. Clark, President 

Joseph W. Lund, Vice-President 

Willard P. Hunnewell, Vice-President 

John W. Ewell, Treasurer 

Edward H. Osgood, Assistant-Treasurer 

Carlton B. Lees, Secretary 

TRUSTEES 

Oliver F. Ames 
Nathan Chandler, 1973 
Roger G. Coggeshall, 1973 
Mrs. Charles F. Hovey, 1973 
Mrs. C. Campbell Patterson, 1973 
Roberts. Pirie, 1973 
Mrs. Charles G. Rice, 1973 
Henry F. Davis, III, 1974 
Dr. George H. M. Lawrence, 1974 
Dr. John A. Naegele, 1974 
Edward H. Osgood; 1974 
Mrs. John C. Storey, 1974 
John L. Wacker, 1974 
4 Edward N. Dane, 1975 
Raymond DeVincent, 1975 
Henry S. Francis, Jr., 1975 
Dr. Robert L. Goodale, 1975 
Erik H. Haupt, 1975 
Mrs. Samuel H. Wolcott, 1975 

HONORARY TRUSTEES 

Seth L. Kelsey 
Harold D. Stevenson 
Mrs. Roger S. Warner 
Dr. Donald Wyman 

EXECUTIVE COMMITTEE 

Russell B. Clark, Chairman 
John W. Ewell 
Mrs. Charles F. Hovey 
Willard P. Hunnewell 
Joseph W. Lund 



BUDGET COMMITTEE 

Members of Executive 
& Finance Committees 

FINANCE COMMITTEE 

Russell B. Clark, Chairman 
John W. Ewell 
Edward H. Osgood 

BUILDING COMMITTEE 

Russell B. Clark, Chairman 
Erik H. Haupt 
Joseph W. Lund 

MEMBERSHIP COMMITTEE 

Mrs. Samuel H. Wolcott, Chairman 
Edward N. Dane 
Mrs. Charles G. Rice 

EXHIBITIONS COMMITTEE 

Joseph W. Lund, Chairman 
Raymond DeVincent 
John W. Ewell 
Mrs. John C. Storey 
John L. Wacker 



COMMITTEE ON PRIZES 

Roger G. Coggeshall, Chairman 

Henry F. Davis, III 

Herbert C. Fordham 

James Sutherland 

Mrs. G. Kennard Wakefield 

NOMINATING COMMITTEE 

Nathan Chandler, Chairman, 1973 
Mrs. Charles G. Rice, 1973 
Henry F. Davis, III, 1974 
Mrs. John C. Storey, 1974 
Henry S. Francis, Jr., 1975 
Mrs. Samuel H. Wolcott, 1975 



COMMITTEE ON GARDENS 

Mrs. John C. Storey, Chairman 
Edward N. Dane 
Henry S. Francis, Jr. 
Mrs. John M. Hall 
Willard P. Hunnewell 

LECTURES & PUBLICATIONS 
COMMITTEE 

Willard P. Hunnewell, Chairman 

John W. Ewell 

Mrs. Charles F. Hovey 

COMMITTEE ON CHILDREN'S 
GARDEN EXHIBITIONS 

Mrs. Charles F. Hovey, Chairman 
Mrs. Henry S. Stone 
Mrs. Leo E. Wolf 

COMMITTEE ON MEDALS 

Dr. John A. Naegele, Chairman 

Nathan Chandler 

Roger G. Coggeshall 

Dr. George H. M. Lawrence 

Joseph W. Lund 

ALBERT C. BURRAGE GOLD 
VASE & JOHN S. AMES TROPHY 
COMMITTEE 

Roger G. Coggeshall, Chairman 
Mrs. Charles F. Batchelder 
Joseph W. Lund 
Mrs. C. Campbell Patterson 
James Sutherland 

LIBRARY COMMITTEE 

Robert S. Pirie, Chairman 
Alan Erickson 
Dr. Robert L. Goodale 
Dr. George H. M. Lawrence 
Robert A. Watts